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We offer free no obligation virtual or in-person appointments at our showroom in Hessle near Hull.  At this appointment we can go through your ideas and help you to create the perfect piece of jewellery within a budget you are happy with.  

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18ct White Gold

White gold was initially developed in the early 20th century as a more affordable and visually similar alternative to platinum. Its allure lies in its modern, elegant look and its versatility, making it suitable for a wide range of jewellery styles.
White gold is an alloy of gold mixed with white metals mainly palladium and silver. It emerged in the early 20th century as a desirable alternative to platinum. Initially developed to mimic the look of platinum, which was rare and expensive, white gold quickly gained popularity for its contemporary aesthetic and durability. When white gold is not plated, it typically has a light yellowish tint. Rhodium plating is commonly applied to white gold jewellery to enhance its whiteness and provide a more lustrous, polished finish

Its bright, silvery appearance made it especially favoured in Art Deco jewellery designs of the 1920s and 1930s. Today, white gold is revered for its modern elegance and versatility, often used in engagement rings, wedding bands, and fine jewellery. Its ability to complement both diamonds and coloured gemstones continues to make it a popular choice. The enduring appeal of white gold lies in its sophisticated look, durability, and the timeless allure it brings to jewellery pieces.

Alloying White Gold

Our 18-carat white gold wedding rings and engagement rings are made of 75% pure gold, around 13% palladium, 3.5% copper and 7.5% silver. This alloy isn’t, and will never be a silvery-white metal, instead it has a very pale yellowy colour. The 1% discrepancy in the make up is the rhodium plating which gives it its bright white appearance. Of course the quantity of the plating is dependent upon the ratio of the surface area to total volume/weight of the ring, but is typically less than 1% of the rings total weight, and is very thin, varying between 0.75 and 1 microns.